Nickelodeon Promotes Healthy Foods

New Campaign Brings Dora to the Produce Section

© Jan Zeiger

Oct 18, 2006

Nickelodeon, in partnership with Produce for Kids, is launching a new campaign that will use favorite TV characters to encourage children to eat more fruits and veggies.

Nickelodeon has joined Produce for Kids in the effort to encourage children to eat more fresh fruits and vegetables. Children who are used to seeing favorite TV characters like Dora the Explorer in the cereal aisle may be surprised to see images of her near the veggies. Produce for Kids is an organization that works to educate children and parents about the importance of healthy food and exercise. Children who join the “Healthy Kids Club” pledge to improve their lifestyle by making better choices such as exercising more and eating healthier foods. The Produce for Kids website features tips for parents and children as well as activity pages for older children that can be downloaded for free.

Nickelodeon’s partnership with Produce for Kids will complement its “Let’s Just Play” health and wellness campaign that’s already in place. The “Go Healthy Challenge for 2007” is currently requesting audition tapes from kids who are interested in having their story featured on Nickelodeon. Nickelodeon will spend more than $30 million dollars and will commit 10% of its airtime to helping children make healthier choices. The children’s network is also part of the Alliance for a Healthier Generation which is a national organization committed to fighting childhood obesity.

Nickelodeon has also recently announced a plan to put characters such as Dora and Spongebob Squarepants on packages of peaches, cherries, and other produce in order to make fruits and vegetables more appealing to children. Picky eaters who may be resistant to natural foods may be more willing to try them if familiar characters are on the package. Since Nickelodeon is the highest rated cable network, the new campaign is sure to reach millions of families.

Related Suite 101 Links:

How Active Is Your Child, Mom/Dad?

Helping Your Overweight Child

Source: Nickelodeon press release


The copyright of the article Nickelodeon Promotes Healthy Foods in Children’s TV is owned by Jan Zeiger. Permission to republish Nickelodeon Promotes Healthy Foods must be granted by the author in writing.




Post this Article to facebook Add this Article to del.icio.us! Digg this Article furl this Article Add this Article to Reddit Add this Article to Technorati Add this Article to Newsvine Add this Article to Windows Live Add this Article to Yahoo Add this Article to StumbleUpon Add this Article to BlinkLists Add this Article to Spurl Add this Article to Google Add this Article to Ask Add this Article to Squidoo

Print Article Print Article
Email Article Email Article
View All Articles View All Articles
Suite101: Children’s TV articles How to subscribe to feeds


Here's the follow-up discussion on this article: View all related messages
2.   Nov 2, 2006 9:33 AM
In response to Hurrah for Nickelodeon! posted by holisticnurse10:


Yeah, I hope more companies follow suit. I just re ...

-- posted by crunchymom76
1.   Oct 31, 2006 6:05 AM

It's so great that Nickelodeon is promoting healthy fruits, veggies, and exercise! We're experiencing a public health crisis of overweight and kids being put on medication for not concentrating. Bet ...

-- posted by holisticnurse10

For a complete listing of article comments, questions, and other discussions related to Jan Zeiger's Children’s TV topic, please visit the Discussions page.